GenoCare pairs expert genetic counselling with mental health support—bridging the gap between testing and supportive care.
Our story
GenoCare was founded by Associate Professor Alison Archibald, a respected genetic counsellor, researcher, and clinical leader with over two decades of experience in reproductive genetics and psychosocial support.
Ali consistently saw a gap in the system: while access to genetic testing was rapidly expanding, patients and families were left without the clarity, information, or support they needed. GenoCare was created to change that.
Our goal is simple: create scalable support so everyone can access responsible genetic care. Through counselling that combines empathy with expert information, we help you gain clarity about what your results mean, understand your options, and feel confident in your decisions. We believe that with the right support, complex genetic information becomes a tool for empowerment rather than confusion.
“At GenoCare, we turn complex genetics into inclusive care, putting people and their families at the centre.”
Associate Professor Alison D. Archibald, Co-Founder
Our team
A/Prof Alison Archibald
Co-founder & Chief Clinical Officer
I’m a Certified Genetic Counsellor and researcher with 20+ years’ experience making genetics easier to access and understand. I combine clear, compassionate guidance with emotional support so people can navigate testing—and what comes after—with confidence. My expertise is in reproductive genetics including carrier screening, non-invasive prenatal testing and prenatal diagnosis. I’m committed to improving the way genetic information is communicated and ensuring people receive the support they need during their reproductive journey.
Sam Holt
Co-founder & CEO
I’ve focused my working life on changing healthcare for the better. I’m passionate about helping to improve healthcare access, reduce healthcare costs and improve health outcomes. GenoCare is a distillation of experience, focused on the healthcare of the future, genomics and precision medicine. Healthcare is based on people, relationships and trust and at GenoCare we are building the team I’d want for my family and yours.
Emma Snelgar
Credentialed Mental Health Nurse
I’m a Credentialed Mental Health Nurse and former midwife with a deep commitment to supporting people through the emotional transition to parenthood. I’m passionate about making mental health care feel safe, compassionate and accessible. This is especially important during pregnancy and the postnatal period, when anxiety, low mood or adjustment challenges can feel overwhelming. I draw on evidence-based approaches like EMDR and acceptance and commitment therapy (ACT) to provide trauma-informed care, helping people feel seen, supported and empowered during one of life’s most significant changes.